How We Grew Website Traffic with Pinterest to 7,000 Clicks Monthly
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In this case study, we’ll showcase how we leveraged Pinterest to significantly grow traffic for one of our websites.
About Step By Step Business
Step By Step Business is a free, evergreen resource designed for anyone who has started a business or is considering doing so. The site features over 450 business ideas, providing comprehensive step-by-step guides on starting each type of business. Additionally, it covers essential business legal aspects, including formation and operations, and offers a treasure trove of interviews with business owners across diverse industries. These interviews provide firsthand experiences and valuable insights to empower and inform our readers.
Why Did We Choose Pinterest?
Our goal was to diversify traffic sources and reduce reliance on organic search engines, particularly Google, whose frequent algorithm updates have negatively impacted even well-established businesses in recent years. Pinterest presented itself as a compelling alternative due to its focus on discovery-based traffic and its untapped potential for certain niches.
Here’s the link to the Pinterest account for Step by Step Business.
While Pinterest is traditionally known for visual-heavy topics like home design, crafts, and DIY projects, our research revealed an opportunity to create business-related content that could resonate with Pinterest users. By analyzing trending topics, other successful accounts, and Pinterest’s own search data, we identified a clear path to make our content stand out.
How We Did It
To execute our Pinterest strategy, we focused on the following steps:
- Pin Creation and Frequency
- We started by creating pins for our step-by-step business guides and ensured consistent posting. On average, we published 5-10 pins per day.
- Multiple pins were designed for the same URLs to experiment with various visuals and messaging styles, increasing our reach and engagement.
- Designing Engaging Pins
- Our graphic designer crafted pins tailored to Pinterest’s platform, incorporating eye-catching designs, strategic text placement, and engaging visuals.
- We analyzed high-performing pins on Pinterest to identify design trends. This research guided our decisions on layout, typography, and imagery.
- To maintain brand consistency, we used our website’s color palette and overall design elements in all pins.
- Organizing Pins Into Boards
- We created dedicated Pinterest boards to categorize our pins based on context, making it easier for users to discover relevant content.
- Examples of board categories include Business Ideas, LLC Formation, and Business Names, ensuring a structured and user-friendly experience.
- Optimizing Pin Titles and Descriptions
- For every pin, we crafted an engaging title, a concise description (up to 160 characters), and added a direct link to the corresponding page on our website.
- We focused on keywords and phrases relevant to Pinterest’s search algorithm to improve discoverability.
- Content That Performed Best
- Step-by-step visual guides on starting specific businesses.
- Business ideas categorized by industries.
- Business name ideas, which proved to be particularly popular.
Examples of Our Pins
We created visually appealing and informative pins, highlighting actionable steps or showcasing inspirational ideas. Below are some examples of the types of pins we designed.
Results
The results of our Pinterest strategy have been encouraging:
Yearly Growth
As of January 2025, the traffic from Pinterest is on an upward trajectory, reflecting consistent and steady growth over the past year.
Monthly Performance
Over the last 30 days, our Pinterest account generated 6.7k clicks to the website, demonstrating the platform’s ability to drive significant referral traffic.
Key Takeaways
- Consistency is Crucial
- Pinterest rewards consistent activity, so we prioritize daily pinning to maintain engagement and visibility.
- Experimentation Drives Success
- We continuously experiment with pin designs, layouts, and content types to identify what resonates best with our audience.
- Focus on High-Performing Niches
- Our current focus is on creating pins for business name ideas, as this niche has consistently shown strong performance on Pinterest.
- Organized Boards Matter
- Categorizing pins into well-structured boards makes it easier for users to explore content and keeps our profile organized and professional.
Next Steps
Moving forward, we plan to:
- Create pins for new URLs to expand our reach further.
- Optimize designs and messaging based on Pinterest analytics and feedback.
- Explore additional high-performing categories to diversify our content offerings.
By staying consistent, experimenting strategically, and leveraging Pinterest’s visual discovery platform, we’re confident in our ability to continue driving traffic growth and reaching a broader audience.