Our organization is governed by 6 fundamental pillars. These values define our ethos and remain our North Star for the value we deliver to our readers, partners, and communities.
Curiosity
In an increasingly interconnected world, we promote independent thought by empowering content writers and thought leaders to challenge the status quo.
Excellence
The quality of our content and advertising effectiveness is paramount to us, our partners and our readers.
Agility
Consumer behaviour and preferences are evolving at a faster pace than ever before. We remain receptive to these paradigm changes to foster long-term engagement.
Responsibility
As distributors of publication media, we strive to uphold the highest standards of integrity, transparency, and ethics across all of our content.
Adventure
Readers are bombarded by content at hundreds of touchpoints in their daily lives. We are committed to innovation and adventure to deliver differentiated, yet pertinent content.
Giving Back
Beyond our content standards, we have a responsibility to give back to the communities we are a part of through meaningful jobs and the upskilling of our people.
Bridging high-value customers and brands with reader-centric content.
Our websites feature hundreds of premium brands across thousands of articles that consistently rank at the top of search results within their category.
